Awards & Events
Wimbledon BookFest was established in 2006 and is one of the UK’s leading arts and culture festivals. EDPR were hired by BookFest in Summer 2023, with a brief to promote the 10-day autumn event and offer strategic communications guidance. The festival programme was strong with bestselling novelists, smart thinkers, and community driven programming central. Key speakers included Clive Myrie, Afua Hirsch, Ben Okri, Sebastian Faulks, Paterson Joseph, Anne Enright and Rick Stein.
Our primary objectives were to raise the profile of the festival locally and nationally, strengthen awareness of its commitment to reaching under-served communities, and promote its year-round education outreach programme.
‘One of the UK’s most important literary festivals’- Evening Standard
Our press information amplified community outreach and the year-round focus of the Festival alongside promoting individual events. We strategically placed news stories, author interviews, diary stories and listings information throughout the cycle of the festival to drive ticket sales and enhance the festival’s general profile, with national press and online coverage in the Evening Standard (VPM: 29,885,996) iNews (c: 140,196), Good Housekeeping (c: 356,603), Daily Mail (c: 812,106, VPM: 392,000,000), Sunday Times (c: 764,562), Sheerluxe and Londonist.
To engage the core local audience, we worked with magazine groups Time & Leisure and Sheengate to secure coverage in multiple titles across South-West London and Surrey, including cover interviews with two bestselling authors in September and October issues.
We focused on significant strands in the programme, such as the partnership with the prestigious Lahore Literary Festival to connect with harder to reach communities, targeting British South-Asian media including Desiblitz and BBC Asian Network.
RESULTS: Over 15,000 people attended the Festival, including 5,000 children from schools across South West London, with many first-time festival goers drawn by community driven events.
We are delighted to have been retained by Wimbledon Bookfest for 2024 with a continued focus on strategic planning, year-round event promotion and the amplification of community and educational outreach.
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