Wimbledon BookFest

What we did

Our press information amplified community outreach and the year-round focus of the Festival alongside promoting individual events. We strategically placed news stories, author interviews, diary stories and listings information throughout the cycle of the festival to drive ticket sales and enhance the festival’s general profile, with national press and online coverage in the Evening Standard (VPM: 29,885,996) iNews (c: 140,196), Good Housekeeping (c: 356,603), Daily Mail (c: 812,106, VPM: 392,000,000), Sunday Times (c: 764,562), Sheerluxe and Londonist.

To engage the core local audience, we worked with magazine groups Time & Leisure and Sheengate to secure coverage in multiple titles across South-West London and Surrey, including cover interviews with two bestselling authors in September and October issues.

We focused on significant strands in the programme, such as the partnership with the prestigious Lahore Literary Festival to connect with harder to reach communities, targeting British South-Asian media including Desiblitz and BBC Asian Network.

RESULTS: Over 15,000 people attended the Festival, including 5,000 children from schools across South West London, with many first-time festival goers drawn by community driven events.

We are delighted to have been retained by Wimbledon Bookfest for 2024 with a continued focus on strategic planning, year-round event promotion and the amplification of community and educational outreach.