Phoenix Fest

What we did

EDPR worked closely with The Phoenix team to deliver a standout national campaign around Phoenix Fest, designed to capture the imagination of both children and adults. From securing a major Phoenix comic takeover with the relaunch of The Funday Times, including a bespoke cover designed by Jamie Smart, to a spotlight feature in Sunday Times Culture, to bringing in BBC Radio 2 Bookclub as a key partner, the campaign put the power of comics to inspire a love of reading firmly at it’s heart. We brokered partnerships with leading children’s paper, First News, and popular TV show, Newsround, to invite Junior Reporters to capture the buzz of the festival and report from a child’s perspective with exclusive behind-the-scenes access. The result was a highly impactful campaign that positioned Phoenix Fest as the ‘Glastonbury’ of family comic festivals, with The Bookseller praising the comic and festival for leading the charge in inspiring young readers, bringing comics to the forefront of discussions in children’s publishing and celebrating them not just as a gateway to reading, but as a brilliantly engaging form of storytelling in their own right.

Photo credit: Fisher Studios